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Priscilla Avila
Retail Program Manager, Experiences

PRISCILLA AVILA

Work

Selected Projects

Giorgio Cosani
Building the Retail Op Model from Scratch
Retail Ops Shopify 5,000+ SKUs

Giorgio Cosani is a luxury menswear brand with a 5,000+ SKU e-commerce platform. Leads end-to-end retail operations — managing cross-functional teams of designers, production specialists, and logistics partners across B2B and D2C channels (Nordstrom, T-Maxx, H&M, Men's Wearhouse). Built the entire retail operating model from zero — supply chain architecture, vendor management, inventory systems, and Shopify infrastructure. Reduced fulfillment time by 30%.

5,000+
SKUs
8+
Retail Partners
30%
Faster Fulfillment
Ascent Marketing
Fortune 500 Brand Activations Nationwide
Events Netflix Amazon Adidas

Led large-scale brand activation campaigns for the world's largest companies. Coordinated 50+ multi-day experiential events across North America for Netflix, Amazon, Adidas, Toyota, Cash App, Illumina, and United Airlines. Managed field operations, vendor logistics, event staffing, brand deployment, and real-time execution across multiple cities simultaneously.

50+
Events
8+
F500 Clients
100%
Execution
Westwing
In-Store Content & Brand Storytelling
In-Store Content Retail Brand Storytelling

Content Coordinator at Westwing — one of Brazil's largest furniture and home decor retailers. Responsible for content strategy across physical stores, creating in-store editorial experiences that connected brand storytelling with product discovery. Developed content calendars, visual merchandising narratives, and brand voice for retail environments.

2021
Year
Retail
Industry
Reload Health
Building Operations from Zero
COO Supply Chain Logistics

Chief Operating Officer at Reload Health. Built the entire operational infrastructure from scratch — vendor management, fulfillment pipelines, supply chain coordination, and systems architecture. Scaled operations to handle complex health product distribution while managing multiple logistics partners and inventory systems across regions.

2016
Founded
120+
Biomarkers
6yr
Before ChatGPT
Visit Reload.co →
Globo TV · Galeria Nuvem · Bank of Northeast · Freelance
10+ Years Across Media, Arts & Finance
Broadcast Gallery Mgmt Banking Multilingual

Globo TV (2018–2020) — Subtitle Creator & Translator at Brazil's largest broadcast network. Produced multilingual content across Portuguese, English, Spanish, and French for 10M+ daily viewers.

Freelance Content Strategist (2014–2024) — Product content strategy and brand storytelling for clients across entertainment, lifestyle, and e-commerce.

Galeria Nuvem (2013–2014) — Art Gallery Manager in São Paulo. Full operations for a physical retail and events space — inventory, vendor logistics, client experience, and staff coordination.

Bank of Northeast Brazil (2011) — Underwriting Assistant. Financial administration including expense reports and contract documentation. Increased contract volume by 70%.

10+
Years
4
Languages
4
Industries
Download Full Resume (PDF) ↓
Timeline

Journey

2011
Banking & Finance
Underwriting at Bank of Northeast Brazil. Increased contracts by 70%.
2012
International Business
5-year Bachelor's in International Business & Communication.
2013
Art Gallery & Cinema
Gallery Manager. MA Cinema. Theatre Assistant Director.
2018
Reload Health
COO — Built full retail & product ops from zero.
2021
Westwing
Content Coordinator at Brazil's largest furniture & home decor retailer.
2022
F500 Brand Activations
Ascent Marketing — Netflix, Amazon, Adidas, Toyota.
2025
Giorgio Cosani Retail
5,000+ SKUs, B2B/D2C channels, Shopify, full retail ops.
NOW
What's Next?
Ready to co-create at scale.
← scroll to explore →
Expertise

Skills & Tools

Retail Ops
Event Production
Vendor Mgmt
Budget Mgmt
Brand Strategy
Inventory
Shopify
Microsoft Office
Google Suite
Photoshop
Canva
Product Mgmt
Klaviyo
Zapier
PLM
SEO
GEO
AI Agents
Monday
Airtable
Planner
Background

About

Priscilla has spent her career building operating models from scratch — from leading operations at Reload Health as COO to designing retail operations for Giorgio Cosani across 5,000+ SKUs.

She holds a Master of Arts in Cinema and a 5-year Bachelor's in International Business & Communication. She speaks four languages and has coordinated Fortune 500 brand activations for Netflix, Amazon, Adidas, Toyota, and more.

Four active ventures across retail, health, entertainment, and e-commerce. Builder mindset — fast iterations, decisive action, full ownership.

RoleRetail Program Manager
LocationLos Angeles, CA
LanguagesPT, EN, ES, FR
EducationMA Cinema + BA Intl. Business
F500 ClientsNetflix, Amazon, Adidas, Toyota
BroadcastGlobo TV (Brazil's #1)
Ventures4 Active
ApproachOps → Systems → Execution
StatusAVAILABLE
Connect

Let's Talk

Let's build together.

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